As the head performance artist in Howard Hurst's installation Psychic Pharmacy (curated by Helen Toomer), I created a conjoined vibe of the doctor's office and a New Age healing shop—sans the exploitation of clients found in both fields.
Psychic Pharmacy was exhibited at New York's SPRING/BREAK Art Fair. In response to the fair's theme, "Stranger Comes To Town," Howard and I looked at the history of the United States and its citzens' desire for material self-betterment and the acquisition of personal wealth. The Pharmacy explored the snake-oil-salesman archetype through a contemporary lens and within the context of a fully immersive art environment. Half Keith Haring pop shop, half roadside apothecary, this DIY temporary structure served as a showroom and diagnostic workspace. Metaphysical pharmacists (trained by me) provided free diagnostic procedures to all visiting fairgoers. After a painless consultation, the visitor turned in their unique prescription to purchase a commemorative drawing that cured them of all their problems.
Press: White Wall Magazine
The Response
People really enjoyed it. When you talk to a stranger, conversations get deep fast. I still get texts from patients who let me know my team and I changed their lives.
